Your website may need a makeover, better functionality, stronger branding or improved technology to deliver the experience your users expect. With CNP Integrations as your partner you can have the confidence to do more while maximizing your time and minimizing your costs. Our roadmap to success will ensure you have the security and competence to move forward with your priorities and objectives while respecting your budget and timeline.

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This is the first article in the Marketing Machine article series. I'm going to show you how to become effective using social media to stay connected to customers and generate income:

  • Decide which kinds of social media work for your brand
  • Automate social media to make it easy
  • Create social media posts that sell
  • Get website visitors with social media ads
  • Turn web traffic into real clients with landing pages
  • Us analytics to do everything above--cheaper and faster

First... Which Kind and How Many?

I didn't ask you if you should. There is no business which does not benefit from some reputation management. The reason is simple: even if you don't talk about yourself, other people will. And a conspicuous lack of information creates assumptions that a business lacks experience, or may have something to hide.Quote: We're living in an era where word-of-mouth is on steroids. Gary Vaynerchuk

It doesn't take long to find example of these "mystery businesses" on Google Maps, Facebook, and Yelp. A profile already exists on them with inaccurate and outdated information. It may consist entirely of a poor review from a year ago and a blurry street photo. A prospective customer might Google search your business name, but if your website or active social media page don't come up on the first page of results, you may as well not exist.

This is the second article in the Marketing Machine article series. I'm going to show you how to become effective using social media to stay connected to customers and generate income:

  • Decide which kinds of social media work for your brand
  • Automate social media to make it easy
  • Create social media posts that sell
  • Get website visitors with social media ads
  • Turn web traffic into real clients with landing pages
  • Us analytics to do everything above--cheaper and faster

To build durable customer relationships, you need your own website.

Unlock House Door SmallAll the pieces of online marketing--the ability to track visitors, test ideas, measure results, and build a client base--revolve around your website. This is the heart of the Marketing Machine. Every service or tool you use feed into your website, because this is where you build durable, recurring customer relationships. Social media platforms may be perfectly willing to sell you market-segmented ads, but you don't own it--you're just renting space in their shop. The connections and relationships they sell you are transitory and variable, depending on how they choose to promote your posts (or not). Without your own website, you're not in control, and they can raise the prices or cut you off at any time. With your own site, you are less dependant on any one channel of clients and can easily switch advertising platforms to suit your strategy and budget.

As I discussed in my previous article, having a few social media accounts with your contact info isn't really "marketing" any more that listing your number in the yellow pages is an "ad". Don't get me wrong, it's essential. If you want customers to contact you, list your number. If you want them to find you, update your hours and your location for heaven sake! And yes, by all means, you should reply to customers' comments online.

 

Content management systems like WordPress and Joomla make it easy to start a blog to educate and engage customers and build your brand. There are so many good reasons to have a blog, and yet the number of abandoned company blogs suggests people aren't getting enough value out of them.

A company blog is like home fitness equipment: it can be a game-changer for those with time, commitment and a solid plan. But they can also seem like an expensive waste of effort that's soon abandoned. Unless you have clear goals, adequate time, and measurable results; blogging will be pushed aside by more pressing business needs. Here's how a properly focused blog can help you reach your business goals.

Blogging to be known and get traffic

The reasons most companies feel like they need a blog is to establish authority, engage customers, and get brand recognition. Basically, it's an online newsletter. Now, I'm not knocking this kind of blogging, but it's the hardest kind of blog to keep fresh because it's difficult to see tangeable results (I'll show you how to get these results later; but if you're blogging for kudos, cred and calendars, here's how to do it right).

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Hi, I’m Annie Colbert, and I’ve been making technology simple for customers since AOL chat rooms were cool. In late 2016, my family moved to the East Coast from Portland, OR. After getting settled, I attended an event at the Business Innovation Center in Fall River, met Chris Nielsen, and became a new Content Developer and Project Manager for CNP Integrations in July.

So how did I get so jazzed about the art of communicaing clients’ messages to customers?

Little Nerd vs. The World

I couldn’t wait for the hour after dinner when I’d get to play DOS based games on my dad’s so-called “portable” PC that came home from work with him every day. I was the only kid I know whose family had one. The orange-lettered glow drew me in to an abstract world of puzzles and quick-witted strategy. I anxiously awaited each upgrade: 8-bit games, 14.4k modem on a dedicated line, ordering parts and building my own rig, FTP-ing my first mp3… those were the days.

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That nerdy status came in handy at each of my professional jobs throughout the years, but still seemed more like a social barrier than a real talent. Certainly, I enjoyed helping other technically-challenged folk, but I remained incredulous that I could find an actual career “playing” on my computer
(Incidentally, I’d just like to take this opportunity to pause a moment here and thank my practical, down-to-earth mother for talking sense into me. Sure glad I got real and dodged that computer science bullet ma—close one. Don’t know what I ever would have done with that degree).