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Phone: +1-508-644-1553
Postal Address: 385 Columbia St., Fall River, MA 02721

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In this article series, I'm going to show you how to become effective using social media to stay connected to customers and generate income:

  • Decide which kinds of social media work for your brand
  • Automate social media to make it easy
  • Create social media posts that sell
  • Get website visitors with social media ads
  • Turn web traffic into real clients with landing pages
  • Us analytics to do everything above--cheaper and faster

First... Which Kind and How Many?

I didn't ask you if you should. There is no business which does not benefit from some reputation management. The reason is simple: even if you don't talk about yourself, other people will. And a conspicuous lack of information creates assumptions that a business lacks experience, or may have something to hide.Quote: We're living in an era where word-of-mouth is on steroids. Gary Vaynerchuk

It doesn't take long to find example of these "mystery businesses" on Google Maps, Facebook, and Yelp. A profile already exists on them with inaccurate and outdated information. It may consist entirely of a poor review from a year ago and a blurry street photo. A prospective customer might Google search your business name, but if your website or active social media page don't come up on the first page of results, you may as well not exist.

Content management systems like WordPress and Joomla make it easy to start a blog to educate and engage customers and build your brand. There are so many good reasons to have a blog, and yet the number of abandoned company blogs suggests people aren't getting enough value out of them.

A company blog is like home fitness equipment: it can be a game-changer for those with time, commitment and a solid plan. But they can also seem like an expensive waste of effort that's soon abandoned. Unless you have clear goals, adequate time, and measurable results; blogging will be pushed aside by more pressing business needs. Here's how a properly focused blog can help you reach your business goals.

Blogging to be known and get traffic

The reasons most companies feel like they need a blog is to establish authority, engage customers, and get brand recognition. Basically, it's an online newsletter. Now, I'm not knocking this kind of blogging, but it's the hardest kind of blog to keep fresh because it's difficult to see tangeable results (I'll show you how to get these results later; but if you're blogging for kudos, cred and calendars, here's how to do it right).

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Hi, I’m Annie Colbert, and I’ve been making technology simple for customers since AOL chat rooms were cool. In late 2016, my family moved to the East Coast from Portland, OR. After getting settled, I attended an event at the Business Innovation Center in Fall River, met Chris Nielsen, and became a new Content Developer and Project Manager for CNP Integrations in July.

So how did I get so jazzed about the art of communicaing clients’ messages to customers?

Little Nerd vs. The World

I couldn’t wait for the hour after dinner when I’d get to play DOS based games on my dad’s so-called “portable” PC that came home from work with him every day. I was the only kid I know whose family had one. The orange-lettered glow drew me in to an abstract world of puzzles and quick-witted strategy. I anxiously awaited each upgrade: 8-bit games, 14.4k modem on a dedicated line, ordering parts and building my own rig, FTP-ing my first mp3… those were the days.

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That nerdy status came in handy at each of my professional jobs throughout the years, but still seemed more like a social barrier than a real talent. Certainly, I enjoyed helping other technically-challenged folk, but I remained incredulous that I could find an actual career “playing” on my computer
(Incidentally, I’d just like to take this opportunity to pause a moment here and thank my practical, down-to-earth mother for talking sense into me. Sure glad I got real and dodged that computer science bullet ma—close one. Don’t know what I ever would have done with that degree).

We are excited to tell you about what we have been doing with our new service model and content creation services.

Find out how we can help you get more customers through our unique strategy builder programs.  Our unique process will help you build effective stories and connect them with new and existing customers in meaningful ways.

 

 

Check out the Business Innovation Center and the BIC Media Lab for more information as we roll out these services and create original programming for our community and customers. If you are interested in using video content as part of your tools for marketing or want to find out more about other strategic resources please give me a call: 508-644-1553. I welcome our conversation.