Technical Infrastructure. We make sure that search engines find the important content on your site. To do this we optimize your CMS framework to support SEF (Search Engine Friendly) URL's and make sure your site has the proper architecture to perform well with search engines. There are many aspects of this process that can be overlooked which can cause dramatic negative effects if not implemented correctly.
Directory Submission. We make sure that your site is submitted to free and paid directories so that your site is visible to search engines and your customers can find you.
Content Optimization. We help you identify the best keywords to bring customers to your site. It is important not only to have well researched keywords through out your content, but also to insert the content in a way that search engines can best find it, without losing meaning or reducing the flow and context of your message. We can carefully craft your language and insert it into your CMS to help you achieve the best possible results.
Evaluation of Competition. We evaluate your competition as part of our research and analysis. Continuous analysis and tracking of your sites' performance against benchmarks is an important part of making sure you are consistently ranking well or above your competition. This process will also provide you with valuable business intelligence for other areas your marketing. Timely and regular reports can help you more effectively manage your business profit and site conversion potential.
Site Map and Navigation. We make sure your site navigation responds well for not only the user experience but in a way, again, that search engines will easily recognize and crawl. It is also very important to build and regularly update a Google Site Map which lists each page of your site. We have tools to optimize your Site Map and make sure it is accessible to Google spiders as quickly as possible.
Step One:
Search Engine Optimization (SEO) of the website, specifically tuning the website to perform well for keyword phrases selected for maximum website traffic potential.
Step Two:
Implementing Google Adwords and Yahoo! Pay-Per-Click (PPC) Keyword Advertisement Bidding Programs for immediate website traffic generation.
Step Three:
We offer ongoing monitoring, reporting and refinement of website performance and Pay Per Click program management for Search Engine Rankings and website traffic. This is key to managing an effective program and grabbing valuable business intelligence that can help your organization excel against your competition.
We are always hoping to increase the volume and quality of traffic to our web site from search engines. Search engine optimization (SEO) is the process of improving this traffic by "natural" keyword query search results. The earlier a site is presented in the search results, or the higher it "ranks," the more users will visit that site. There are many ways to achieve results by partnering with CNP to design, manage and track a program that works best within your resources and industry. 