Cars, Boats Motorbikes all need tune ups to be optimized for the next time you take them out and to make sure they do not break down; websites are no different. If you are a web owner that has the "upload it and leave it" mentality, consider adding a weekly or monthly tune up to your website. Ten to Fifteen minutes here and there can only do one thing--make you more successful.
1. Start small with the meta information.
a. Examine your Title meta tag on each page. Do they describe the page contents? Do they contain the right keywords to drive traffic to that page? Is at least one part of the Title geo-specific? Example, "Attorney, Los Angeles, CA" and not just "Attorney" or "Lawyer" or "My Law Firm."
b. Examine your Description meta tag. Make sure that each page, if it is at all possible, has a different meta tag description. Google does not like repeated information and this can assist with you not ranking very well.
2. Check your links.
Use a free online program to make sure you don't have any broken links. Go to Google search and type in "free link checker" and use one that looks good to you.
3. A little marketing can make big results.
Go to your favorite search engine and search for something you do or sell. Let's say you are a Doctor. Perform two different kinds of searches, global and geo-specific.
Example: 1. "doctor," global and 2. "doctor, (your city)", geo-specific. Examine the backlinks to make sure that you are also on the same business directories as the top ranked websites. You do this quickly using a "backlink checker." You can easily find one of your choice through a quick search engine search.
(This is only one option you can use this for, as you need to examine there directory’s and backlinks yourself to make sure they are good quality links for your website)
Steps 1, 2, and 3 can be repeated daily, weekly, monthly--whatever your schedule allows. The next 2 steps go a little deeper into your maintenance plan.
4. Google Analytics.
It's free, it's easy, and it's extremely useful. If you are not paying an SEO company to handle your website, you should definitely take advantage of this amazing tool.
You sign up for it here for FREE:
http://www.google.com/analytics/.
Google will give you a unique code to put on each page you want to track. You don't need to be a programmer to figure it out. It's just a few lines of script that you paste into your webpage exactly where Google shows you to do it.
It really is as easy as it sounds. And what do you get? You find out how many people are visiting your website, what keywords brought them to your website, what websites referred them to your website, where they are from, how much time they spent on your website and much more.
This is an amazing free treasure trove of information. You will find out if the people visiting your website are, in fact, the type of visitor you are targeting. If not, all you have to do is tweak your Title meta tag and your content to let the search engine know, for example: you want people who were searching for "joomla templates" not "website templates" or "child therapist" not "couples therapy."
5. Alexa.
Alexa monitors traffic levels for websites. While arguably is a flawed system, but it is still used as a great measuring stick to gauge your website.
Should you care? ….. YES
Let's say you own a flower store in Boston. You look up your competitor and find that they have an Alexa ranking of 79,000 and you have one of 4,500,000. This is a quick indicator that THEY and not YOU are getting most of the flower shop web traffic in the area. Marketing activities that increase web visitors will give you a better assist with your Alexa ranking.
The bottom line is there’s lots of information on the internet to do with Search Engine Optimization and other forms of marketing. What you need to do is take the time and look through ALL the different marketing techniques and make a decision of what is good for you and your business.
If you should require any further information on these topics please keep checking back as this will updated weekly if not daily. Otherwise contact us via this link
http://consulting.cnpintegrations.com/
