Blog Entries

The Art of Truth Guide to Social CRM

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I was reading "The Art of War" by Sun Tzu last night. This text has been a popular classic for developing strategy for business and rightly so since being competitive is often much like a battle in war. I was struck by one of the passages in the book that read "without deception you cannot carry out strategy, without s [...]

7 Steps for Building Successful Joomla Web Site

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Building a Joomla web site can be a daunting task if you realize all that the Joomla CMS framework is capable of. We have broken this down into seven easy to follow steps that can get you started in the process of achieving superior results with your new portal. We hope this can help ease your mind and provide a simple [...]

Social Media and Social Technologies time and strategy

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Social Media and Social Technologies have many new building blocks and take time to impliment

Keep an eye on these folks to learn the current trends in Social Web Technologies

The social wave just keeps getting bigger every time I look. Today I was building out my profile on Plaxo and found this great Web TV Show http://thesocialweb.tv/ If you are planning to work with a social community for your business then there are 39 and counting episodes that review a lot of [...]

CRM 2.0 Are you listening to your customers...

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Waking up to Social CRM and the "Conversation"

I wrote a piece a while back about Customer Conversation Management or "CCM" which is really the essence of the new CRM 2.0 and now getting the label Social CRM. Regardless of the term you prefer to use to describe it the reality is that the customer is in charge of the engagement these days since they now have so many choices and your competition is global. I have plenty of blog articles here that further explore th [...]

CRM Failure and Success - Get good consulting support

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Build Value by following a success program and planning carefuly

I have been following the ITtoolbox.com discussions lately and ran across these comments below. It reinforces much of what we have learned and why we have designed a consulting practice around our Value Building Methodolog [...]

Social CRM and Social Media "Did you Know?" Videos

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Social Media, Social CRM and Social Networking... Is this a fad or a fundamental change in the way we communicate? I have grown fond of a video series �Did you know?� which has some interesting facts about our changing times and I think this fascinating information is a real reflection of what is driving much of the social revolution and effects of globalization. Some of these have overlap of information but each as a little different twist and additional facts to consider.

Source [...]

Customer Relationship Business Management (CRBM) opportunity for SMB

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CRBM is a buzz in the marketplace and your competitive advantage in a slumped economy

In any given business week customer relationship management (CRM) is growing significantly in the blogosphere buzz and interest of business managers. The typical customer relationsh [...]

Joomla CMS - CRBM technology configurations - 2 common mistakes to avoid

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Configuration of Complex Joomla CMS and CRBM Platforms

Joomla is a powerful framework for delivering Complex web portals. With over 4700 extensions and counting, the largest developer network in the world and the most user friendly interface has made the award winning Joomla CMS the fastest growing open so [...]

CRBM Launch Pad Program Takes off for SMB's

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The following is a press release that goes out today and tomorrow. We are excited about this program since it helps us give our new CRM customers (Small Businesses) an easy low risk point of entry. It will also help us demonstrate our value, expertise and better understand where we can help our [...]

CCM = Customer Conversation Management = Social CRM = next gen CRM defined

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Who doesn't like to hear themselves speak?

Fifteen years ago or so I was introduced to the Myers Briggs personality testing and found out that as part of my personality type I tend to start talking and as the conversation and blurting of ideas comes out I am able to better formulate [...]

Social CRM is a map to find future customers?

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Are you ready for your future customers?

Over the past few months I have been giving a lot of thought about who our customers are and will be in the future. What is it they want and need most? Kind of ironic sine the past three years we have been [...]

Joomla CMS Development Myths and Mistakes

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The past few months in addition to my many other hats, I have personally spent a lot of time training small business owners on how to get started with Joomla CMS. I do this first of all because I enjoy it and secondly it keeps me in touch with our customers and their ever changing needs. As someo [...]

Social CRM = Customer Conversation Management (CCM)

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I was poking around on a discussion in one of my linked in groups and this interesting question came up;

"Does CRM 2.0 have the same meaning or definition of social CRM?

What are the major challenges facing social implementation? and what factors may i [...]

Why do CRM systems not get fully utilized?

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Short answer: Adoption

The graphic below is an example of a 5 step process used for implementing new technology. Some venders or consultants have variations on the process but for the most part this is a good guide. Missing or bypassing a step can seriously impact your success or utilization capabilities of your CRM system.