" Value Building with Lead Capturing" is designed to maximize your return on investment for lead generation while leveraging built in features in our CRBM Platform. The process outlined below helps you retain and stay on top of long-term opportunities, automate your capture processes for short term response times and manage follow-up business processes.

At CNP Integrations we offer and use a Customer Relationship Business Management system or "CRBM Platform" which has built in campaign management tools and SOAP connectivity for lead capture forms. This allows us to be able to auto populate and capture leads through web forms on any number of landing pages and track results.

Here is a sample of one of our landing pages with a built in lead capture form:  http://joomla.cnpintegrations.com/

CNP Integrations Joomla Support Landing page

The first rule of thumb is to limit the options your visitor has so you can direct their response and improve your conversion rate. You also want to keep your form sort with as few fields as possible that will still provide the information you need to effectively respond.

Once the form is filled out this sends an auto responder to the new user and the lead capture manager so they can assign or respond. This can also be set up to auto assign a task based on referral codes passed in hidden fields of the lead capture form. This allows us to track where we are getting the greatest response and if we wanted to automatically send an html formatted email with a document attachment we could. A good example may be to respond to a FREE white paper request. You could also have work flows to assign follow-up calls or other associated tasks to folks in your response team.

 

List view of leads captured in info@hand business portal

 

 

 

 

 

 You can also set up reports and dashboard graphs to send automatic emails for monthly, weekly, or daily updates or view from the business portal.

 

Dashboard vie in info@hand business portal

 

 

 

This all can get even more energized by having a carefully defined sales process and carefully planned PPC ad campaign or social networking strategy driving targeted traffic to your landing pages.

CNP Integrations helps companies configure and support these business processes with the CRBM Platform. For more information about info@hand and our CRBM Platform visit: www.learningcrm.com where you can get product information and sign up for a free 30 Day Trial.