Waking up to Social CRM and the "Conversation"
I wrote a piece a while back about Customer Conversation Management or "CCM" which is really the essence of the new CRM 2.0 and now getting the label Social CRM. Regardless of the term you prefer to use to describe it the reality is that the customer is in charge of the engagement these days since they now have so many choices and your competition is global. I have plenty of blog articles here that further explore this concept but when I found this video, I had to put it up since it hits the core of the problem many companies have today with their customer engagements.
http://www.youtube.com/watch?v=pM7ZaamZzDA
CNP Integrations has a proven process for succesful Customer Relationship Business Management and CRM 2.o or Social CRM implimentation.
If you have customer relationship pains and need consulting or technology solutions let's begin a "Conversation".
:-)
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